How to start formulating from scratch.

For anybody interested in creating their own personal care products or learning more about how the products they use every day are made - from hobbyists to aspiring professionals.

Formulating 101

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    Michael Lorence

    Owner & Operator of Flex Cosmetics

    Instructor:

    Michael Lorence has a background in Chemistry and has held roles including Research Assistant, Lab Tech, Product Development Chemist, and Project Manager in the Personal Care Industry. He's been a key contributor to the launch of 100s of products in the Personal Care and Cosmetics Market including many household brand names and award winning products.

    He's currently serving as the Owner & Operator of Flex Cosmetics and building a brand around education in the industry, as well as studying productivity and building systems and processes in business. His main passion to pursue Flex Cosmetics' purpose of serving its partners, providing for its people, and giving back to its community.

    Getting Started:

    • A professional's interpretation of the Personal Care Industry and how to get started.
    • Covering theoretical formulating, experimentation, and optimization for personal care products.